HeadwayFire Protection
A business with a new presence.
Visual identityBrand applicationsWorking websiteBefore & after showcase
THE IDEAA clearer identity.
A clearer identity.
A stronger presence.
Headway is a self-directed exploration of how a fire protection business can present itself with clarity and consistency. The identity connects a distinctive H symbol and wordmark with a service-led digital experience.
The working website includes dedicated service information and a guided request process with saved submissions and receipts. A fictional “before” identity was created to make the design decisions easier to compare.
From the mark
to the field.
THE IDENTITY / BEFORE & AFTER
FICTIONAL BEFORE
THE HEADWAY UPGRADE
The before materials were created for this comparison. This is a concept transformation, not a documented client rebrand or a claim of business results.
THE DIGITAL EXPERIENCEBuilt around
Built around
the request.
The website concept gives each service its own page and walks property managers through a guided request.
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